Display advertising is a type of digital marketing strategy that communicates a profitable message to the targeted audience with the help of animations, photographs, logos, videos, and additional graphics. With the help of our experts, we target the audience with specific features and characteristics to boost the message through ads. It is the most productive way to enhance the brand value of your business in the marketplace.
How do our display ad services work?
The team at Par Marketing will drive your digital advertising campaign to success, from ad creation to targeting, optimization and analytics assessment. We engage our clients’ businesses by providing them with highly profitable advertising results.
Campaign Strategy and Structure
For a successful ad campaign, planning and strategizing is the key role. Our team starts by developing a comprehensive strategy for your campaign based on your business goals. After identifying the best display networks and publishers that will help you reach your target audience, we set up your campaign to position your business for effective result.
For a display advertising campaign to be effective, you need to know exactly who you’re trying to convert—down to their demographics, behaviors, and the sites they visit. We break down and analyze your ad audience and determine the best combination of keywords and website placements through which to target them. Then, we continue to monitor and optimize your campaign targeting to continually drive results.
Once your campaign is structured, we focus on optimizing your ads for better lead generation. Our team designs ads with clear calls-to-action that maximize click-through rates while ensuring that they align your brand and the message you want to deliver. Just to be sure, we create multiple versions of ads for testing by pausing the lowest performing ad while boosting the other to drive constant improvement.
Landing page strategy and design
Landing pages are a marketer’s biggest tool to gather information and convert visitors into leads. We develop customized landing pages in order to increase relevancy and facilitate conversions. Our in-house team creates each landing page to align as per your ad and offer consistency to your company’s branding.
Analysis and reporting
Par Marketing agency is backed with high integrity and want to earn your trust through providing great work. Our social media marketing service are proven to generate positive results for our clients from various industries.